New TV sets have networking connections and consumers are increasingly finding their entertainment and information choices on the Internet.
Online-video services will now be available on new lines of high-definition TV sets from several manufacturers. Major consumer-electronics companies will sell TV sets that come with software to call up Web content on TV sets using ordinary remote controls. This will have consequences for business models in the entertainment industry.
Users will be more receptive as Internet connections become a standard feature of more ordinary gadgets: TV sets, high-definition movie players and videogame consoles.
Many people have become comfortable using their PCs as TV sets, watching YouTube or streaming favorite TV shows. It could therefore be the other way around: PCs/Macs are becoming the complete carriers of netbased content, with multiple sized screens and massive web-functionality. Maybe the notion of TV as such will gradually disappear?
Libraries of online content will be important – may be with everybody sharing it all and using what you pay for.
Initially it may – for many – be necessary to create a standard way for Web services to be unobtrusively offered up on TV sets.